Michael G. Lewis

My work spans museums, cultural institutions, public spaces, and commercial experiences, often bringing together people and disciplines that don’t naturally speak the same language.

I believe the best experiences begin with a strong idea about what should happen for the people who encounter them: what they should feel, understand, question, or be moved to do. Finding that idea and making it useful to everyone working on a project is the part of the work I enjoy most.

As Executive Creative Director at G&A, I led multidisciplinary teams and worked with institutional leaders to shape projects from early ambition through design and realization. My responsibilities extended across projects: supporting creative directors, helping teams work through difficult decisions, and keeping narrative, space, media, and interaction moving toward a shared purpose.

I now work independently with design firms and institutions on experience strategy and creative direction. I like working with talented people, asking difficult questions, making things clearer, and getting ambitious ideas built.